Privacy policy

Effective Date: July 24, 2026

At Simply Natural Apothecary ("we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have regarding your personal information.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

When you visit or make a purchase from our store, we may collect the following information:

Email address
Name
Billing and shipping address
Phone number (if provided)
Order history
Payment information (processed securely through our payment providers—we do not store your full payment card information)
Device information, IP address, browser type, and cookies used to improve website functionality and measure advertising performance

How We Collect Your Information

We collect information when you:

Place an order
Subscribe to our email newsletter
Contact us through our website or email
Browse our website through cookies and similar tracking technologies
Interact with our advertisements or marketing campaigns

Why We Collect Your Information

We use your information to:

Process and fulfill your orders
Provide customer support
Send order confirmations and shipping updates
Respond to customer inquiries
Improve our website and customer experience
Detect fraud and maintain website security
Send promotional emails if you have opted in
Measure advertising performance and improve our marketing efforts
Deliver personalized advertisements where permitted by applicable law

Cookies & Personalized Advertising

Our website uses cookies and similar technologies to:

Remember your preferences
Analyze website traffic
Improve site functionality
Measure advertising effectiveness
Show personalized advertisements based on your browsing activity

These technologies may be used by third-party advertising partners, including Google and Meta, to display advertisements that may be more relevant to your interests.

You can manage cookie preferences through your browser settings. You may also opt out of personalized advertising through:

Google's Ads Settings
YourAdChoices
Network Advertising Initiative (NAI)

Please note that disabling cookies may affect certain website features.

Who We Share Your Information With

We only share your information when necessary to operate our business. This may include:

Shopify, which powers our online store
Payment processors for secure payment processing
Shipping carriers (such as USPS and UPS) to deliver your orders
Email marketing providers (if you subscribe)
Analytics providers
Advertising platforms such as Google Ads and Meta Ads to measure and improve marketing campaigns
Government authorities when required by law

We do not sell your personal information.

Data Security

We take reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction.

Although no online system can be guaranteed 100% secure, we use reputable service providers and industry-standard security practices to help protect your personal information.

Data Retention

We retain personal information only as long as necessary to:

Fulfill your orders
Meet legal, accounting, and tax obligations
Resolve disputes
Enforce our agreements
Maintain business records

When your information is no longer required, it is securely deleted or anonymized where practical.

Your Rights

Depending on where you live, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your personal information
Restrict or object to certain processing
Withdraw consent where applicable
Receive a copy of your personal information (data portability)

To exercise these rights, please contact us using the information provided below.

Email Communications

If you subscribe to our newsletter or marketing emails, you may unsubscribe at any time by:

Clicking the "Unsubscribe" link included in any marketing email, or
Contacting us directly.

Please note that you may still receive transactional emails related to your orders.

GDPR Compliance (European Union)

If you are located in the European Economic Area (EEA), we process your personal information in accordance with the General Data Protection Regulation (GDPR).

Where applicable, we rely on one or more of the following legal bases:

Your consent
Performance of a contract
Compliance with legal obligations
Our legitimate business interests

EEA residents have the right to:

Access personal information
Correct inaccurate information
Request deletion
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time where processing is based on consent

You may also lodge a complaint with your local data protection authority.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Subject to applicable law, California residents may request:

The categories of personal information collected
The specific personal information collected
Deletion of personal information
Correction of inaccurate personal information
Information about how personal information is used and disclosed

We do not sell your personal information. However, some online advertising activities may be considered "sharing" under California law. You may opt out of such sharing by adjusting your browser cookie settings or using available opt-out tools where applicable.

We will not discriminate against you for exercising your privacy rights.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised Effective Date.

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Winking Owl, LLC

DBA

Simply Natural Apothecary

Email: info@simplynaturalapothecary.com

Website: www.simplynaturalapothecary.com

Mailing Address: 40W301 Baron Lane, Huntley, IL 60142